Merchandising gives you control over which products appear in Nobi's search results and where they're positioned. Use merchandising rules to promote seasonal items, manage inventory visibility, and align search results with your business priorities.
Merchandising lets you influence search results without changing your product data or waiting for algorithm updates. You create rules that tell Nobi how to handle specific products or queries:
These rules work alongside Nobi's semantic search to ensure customers see relevant products while respecting your merchandising strategy.
Set up rules in the Nobi dashboard by defining:
When customers search, Nobi:
Completely remove products from search results. Hidden products won't appear no matter what customers search for unless you specify query conditions.
Increase product prominence in search results. Boosted items appear higher in rankings without being pinned to specific positions.
Decrease product prominence without completely hiding them. Buried items appear lower in rankings but remain findable.
Use a sale-item bury rule when you want full-price products to appear ahead of discounted products without removing sale items from search results.
Place specific products in exact positions for certain queries. Pinned items appear in their designated slots regardless of relevance score.
Show a merchant-preferred variant when a shopper has not requested that attribute. This changes the final variant shown for a product without changing search ranking or result order.
Map shopper terms, abbreviations, alternate names, and model shorthand to catalog attribute filters or specific products. Catalog synonyms are configured under Account → Products → Synonyms and apply before normal semantic product search when a matching synonym has live products.
Control when rules apply using product attributes, visitor location, search queries, and date ranges.
When multiple rules affect the same product:
Begin with one or two clear rules, apply ranking changes to specific queries, monitor conversion, and remove rules that do not improve results.
Boosting and burying modify Nobi's AI-powered ranking algorithm. Use low or medium strengths, apply them to specific queries, and monitor performance.
Step 1: Access merchandising in your dashboard under Account → Products → Merchandising
Step 2: Create your first rule
Step 3: Preview affected products before saving
Step 4: Monitor performance in Analytics & Reporting
Step 5: Refine rules based on results
Hiding Products - Completely remove items from search
Boosting Products - Increase product prominence
Burying Products - Decrease product prominence
Slotting Products - Place products in exact positions
Setting Default Variants by Attribute - Show a preferred variant when shoppers have not requested that attribute
Catalog Synonyms - Map shopper terms to specific catalog targets