Burying decreases the prominence of specific products in search results without removing them completely. Buried items rank lower but remain discoverable, helping you manage inventory visibility while keeping products available.
When you bury products, Nobi decreases their ranking scores, making them appear lower in search results. The products are still searchable and findable, but customers see them after more relevant or prioritized items.
Example: You bury products tagged "low-stock" to reduce their visibility. When customers search for "jackets," low-stock jackets appear lower in results, but customers can still find and purchase them if they scroll or refine their search.
Burying is ideal when you want to de-emphasize products without completely hiding them from search.
Choose how much to bury products:
Low bury - Subtle demotion, slight ranking decrease. Use for gentle de-emphasis without dramatically changing visibility.
Medium bury - Moderate demotion, noticeable ranking decrease. Good balance between reducing visibility and keeping products accessible.
High bury - Significant demotion, major ranking decrease. Use for products you want to strongly de-emphasize while keeping them technically available.
Start with low or medium buries. High buries push products so far down that customers rarely see them (consider hiding instead if that's your goal).
If multiple bury rules affect the same product, their effects add together:
Example:
Stacked buries can push products very far down. Monitor combined effects to avoid making products effectively invisible.
Products can have both boost and bury rules applied. The effects partially or fully offset:
Example:
This lets you balance competing priorities. A sale item with low stock gets promoted but not as strongly as sale items with full inventory.
Before saving a bury rule, preview which products will be affected:
The preview panel shows how many products match your rule, ignoring visitor-specific criteria like location
The preview shows how many products match your conditions and displays sample products for verification.
Burying reduces visibility but keeps products searchable and findable.
Hiding completely removes products from search results.
When to bury:
When to hide:
If you're not sure, start with burying. You can always change to hiding if needed.
Burying works well for managing stock levels. Bury low-inventory items so you don't oversell, but customers can still find them if they really want them.
Bury secondary products while boosting primary ones. This creates clear hierarchy in search results.
Products affected by multiple bury rules can become nearly invisible. Review combined effects regularly.
Low buries provide noticeable demotion without making products hard to find. Increase strength only if needed.
Apply buries to specific searches where products are particularly inappropriate rather than burying them globally.
Remove expired buries, adjust rules that aren't performing, and keep your merchandising current.
Burying modifies Nobi's AI-powered ranking. Excessive burying can create issues:
Use burying strategically for inventory management and prioritization, but don't bury so much that search becomes difficult to navigate.